There are so many rip off cases in pet sotres, I think, government should regulate them better. And it happens not only with prices on food, but with animal health as well. Store staff advertise you something new and expensive, after buying all those accessories and devices you understand they are absolutely useless. I think it is better to read consumer reviews and leave comments about such cases on http://www.pissedconsumer.com/consumer-reviews/pet-stores.html